5 Ways Creators Can Help Brands Appear More Relatable and Human

December 10, 2025

Modern consumers crave authenticity from the brands they support, yet many companies struggle to build genuine connections with their audiences. This article explores five proven strategies that creators use to make brands feel more relatable and human, backed by insights from industry experts. From showcasing real product usage to sharing behind-the-scenes moments, these tactics help bridge the gap between corporate messaging and meaningful engagement.

  • Show Real Use in Daily Life

  • Reveal the People Behind Products

  • Elevate Voices to Build Community

  • Embrace Lo-Fi to Signal Believability

  • Share Bloopers to Spark Trust

Show Real Use in Daily Life

Creators make brands feel human by showing real-life usage, stories, and moments instead of polished, scripted promotion. 

At Solve, we've seen the strongest results when creators share how a tool or service genuinely helps them day to day. Audiences connect with relatable scenarios far more than staged ads. 

For brands, choosing creators who reflect their values and community makes the partnership feel natural and believable. If you want to humanise a brand, focus on storytelling that feels lived rather than manufactured. Authenticity starts with showing real people experiencing real outcomes.

Lawrence Harmer, Founder & Director, Solve

Reveal the People Behind Products

One effective way creators can make brands more relatable is by developing behind-the-scenes content that shows the real work happening inside the company. In my experience, I created exclusive behind-the-scenes content for users passionate about a specific product feature, giving them access to the development, testing, and improvement process. This approach made them feel like insiders and helped humanize the brand by revealing the people and effort behind the product.

Steve Dune, Digital Marketing Manager, Koderhive

Elevate Voices to Build Community

I think one of the best ways for brand creators to create Humanistic quality is through storytelling by sharing the experiences of Real People, both their struggles and Wins. We witness this at Legacy Online School every time there's a teacher or student that shares their "lightbulb" moment discovering new knowledge or overcoming their personal obstacles in learning something new. Whenever these voices are highlighted by creators, it transforms a company's identity into a community.

The truth is that Creators don't necessarily need a lot of fancy marketing techniques; all they really need is truthfulness, vulnerability, and a willingness to showcase what Life really is like behind the logo. Whether it's a Parent balancing a job with Online Classes, or a Teenager thriving with Flexible Scheduling, or a Tutor celebrating a Student's first "Aha Moment," these stories are what bring Educational Brands or any brand to life.

What is most "Unique" about this form of Storytelling is that it allows Creators to give a Heartbeat to their Brands by elevating the Individual Journey to that of the Company and having them Representing the Company. As someone who built Legacy to offer personalized, affordable K12 schooling around the globe, I believe brands don't become relatable because they chase trends. They become relatable because they care, they listen, they share. That kind of authenticity resonates. It builds trust. And in the long run, it forges a community rather than just a customer base.

Embrace Lo-Fi to Signal Believability

One effective way creators can help brands appear more relatable is by leveraging The Unpolished Aesthetic to break the corporate fourth wall. Designers are trained to worship perfect lighting, clean vectors, and balanced compositions, but on social media, high production value often signals advertisement to the brain, causing the user to scroll past. Creators can humanize a brand by deliberately downgrading the visual fidelity using handheld camera shake, natural window lighting, and slightly messy backgrounds to signal that the content is a peer-to-peer recommendation rather than a top-down corporate mandate.

This approach works because it utilizes Environmental Storytelling to place the product in a credible reality. When a brand shoots a coffee maker in a studio, it sits on a pristine, impossible marble counter, whereas when a creator shoots it, there might be a pile of mail in the background or a cat walking across the table. These visual imperfections are subconscious cues that validate the product's existence in the real world. By allowing a creator to showcase a product within the chaotic context of actual life, the brand borrows the creator's trust and signals that their product is robust enough to survive outside of a controlled studio environment.

From a design perspective, this shifts the focus from aspirational to attainable. Corporate branding is often about projecting an ideal self, which can feel cold and distant, whereas creator content is often about sharing a shared struggle or joy. By embracing the lo-fi look of user-generated content, brands stop trying to be the hero of the story and instead become a helpful tool in the protagonist's messy, genuine life, which fosters a much deeper emotional connection with the audience.

Andrew Zhurakov, Graphic Designer, WebPtoJPGHero

Share Bloopers to Spark Trust

Brands develop human connections with their audience when creators share raw, unedited content that includes all the mistakes and bloopers. One fintech client saw significant audience engagement after their spokesperson had an authentic reaction to a script failure. People are drawn to trust more than they are to flawless products. Realness builds trust, which becomes the foundation for meaningful relationships.